In an effort to gain a larger slice of consumers’ budgets, many quick-serve restaurant (QSR) chains are accelerating the use of technology to improve the consumer dining experience. Brands including Dunkin, Starbucks and Subway have long offered consumers time-saving order-ahead capabilities via their own mobile apps while others, including Panera Bread, are expanding into voice-activated mobile ordering through virtual assistance platforms with Google, Apple and Amazon.
As QSR brands continue to make their services faster and more convenient, they are not only improving consumers’ in-store dining experience, but they are also giving consumers more reasons to visit those chains more often.
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