The boundaries that traditionally separate fast-casual eateries from quick-serve restaurants are blurring as a growing number of the nation’s most popular dine-in brands are adding drive-through service to boost sales. This trend provides fast-casual chains, such as Chipotle and Panera, with a new opportunity to meet the modern consumers’ shifting demands for improved convenience and freedom of choice. What better way is there to get in front of and accommodate today’s busy, digital-savvy and health-conscious customer than allowing them to place a mobile order and literally grab a nutritious meal on-the-go.
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