Real Estate Fact or Fiction

Posted on February 14, 2018

If you believe the headlines, retail is dying, restaurants are failing and the sky is falling. In an age of “fake news,” it is important that real estate brokers and investors take the time to confirm which stories are real and which are untrue.  How can you tell the difference?

It starts with having correct and factual data rather than letting headlines guide decisions. It continues with sound counsel from knowledgeable and experienced real estate experts.

Many of the articles you read today lead with a resounding cry that retail is dying a slow death as e-commerce eclipses sales in brick-and-mortar stores. The truth is that, according to the U.S. Census Bureau, nearly 90 percent of retail sales still occur in brick-and-mortar stores. In fact, the most recent quarterly financial filings from some of the country’s leadings retail brands, like Nordstrom and Anthropologie, show that they earn the majority of their revenue offline. Similarly, a number of big-box retailers, like Zara, Dick’s Sporting Goods and Target, among others, have announced expansion plans.

Interestingly, many popular e-tailers that were founded and built on the back of the Internet are now adding brick and mortar stores to their portfolios. Amazon, Warby Parker eyeglass frames and Casper mattresses are just a few examples of companies that are providing consumers with more options and new ways to interact with their brands and their products. Consumers like options, and smart retailers are delivering that.

When making real estate investment decisions, it is critical that investors dig below the headlines, check facts and consult with experienced market experts.

The team at Orion works with investors, developers, property owners and brokers through all phases of real estate transactions, from strategic planning and analysis to financing, negotiation, property management and disposition. For more information, call (305) 278-8400 or email

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